This is roughly how a $7.99 USD subscription breaks down.

Tech (37%)

Salary costs for developers who build the app, write the api and website that makes everything work.

Content & promotion (31%)

Salary costs for supporting customers via 24/7 live chat and creating the content every day. This includes advertising fees to find new people to try our app. 

Design (21%)

Salary costs for designers to make the app and website look nice and easy to use.

Operating costs (11%)

General costs of running the company. Things like rent, payments to services that help us support you effectively. Legal and accounting fees, etc.

Did this answer your question?