This is roughly how a $7.99 USD subscription breaks down.
Salary costs for developers who build the app, write the api and website that makes everything work.
Content & promotion (31%)
Salary costs for supporting customers via 24/7 live chat and creating the content every day. This includes advertising fees to find new people to try our app.
Salary costs for designers to make the app and website look nice and easy to use.
Operating costs (11%)
General costs of running the company. Things like rent, payments to services that help us support you effectively. Legal and accounting fees, etc.